AR displays currently on the market provide a stereoscopic image at a fixed distance in front of the user, like a projected screen. Attempts to bring objects within arms' reach often lead to vergence accommodation conflict (VAC).

VAC is a common problem in current VR and AR systems and for a large proportion of users it can lead to nausea and eye strain.

Holographic displays engineer light to present objects at a range of distances within a user’s environment. Each object is locked into a real world position and the user can focus naturally on digital and physical objects at varying distances without the need for eye tracking. Digital objects can be brought close to the user and don’t conflict with the real-world, eliminating nausea or eye strain.

This enables a new standard of user comfort and unlocks long-form narrative possibilities in XR for the first time, propelling us into a new era of experience.